Tips for a Successful Tumbler Fundraising Campaign

So, you've decided to embark on a tumbler fundraising campaign!  With these tips, you'll be well-equipped to navigate the twists and turns of this fun journey.

1. Set Clear Goals

Just like a GPS, you need to know where you're headed. Set clear and achievable goals for your fundraising campaign. Whether it's raising a certain amount of money to pay for a particular medical need, or reaching a specific number of donors, having a target in mind will keep you focused and motivated.

2. Spread the Word

Don't be shy, my friend! Shout it from the rooftops (figuratively, of course). Use social media, email newsletters, and face-to-face conversation to spread the word about your fundraising campaign. The more people who know about it, the more potential supporters you'll have.

3. Get Personal

People love a good story, so make your campaign personal. Post pictures of yourself (or your pet) with the tumbler. Then be sure to repost other's similar photos when they share them on your social media pages.

4. Utilize our Photos and Videos

As we are producing your rescue's products, we will create custom marketing material for you to use in your efforts. Encourage your volunteers and supporters to share them on their social media pages as well.

5. Get the Team Together

Fundraising is a team sport, so gather your volunteers and foster parents and get them involved. Have your volunteers or pet ambassadors share photos of their tumbler on social media.

6. Mix It Up

Vary the ways you share your campaign. Social media companies often initially bury posts with links to other sites, so consider posting about the campaign without a link in the main post. Instead put the link the comments.

7. Utilize Influencers

If some of the pups are your community are social media influencers, ask their parents to post about your fundraiser on their page. Consider taking a photo of #celebritydog with a personalized tumbler, made just for them.

8. Use multiple platforms

Just about every rescue has a Facebook page, many also use Instagram. But if you have other social media pages, be sure to post there as well. Different platforms often have entirely different audiences. Do you have a YouTube channel? Great! Incorporate your rescue's tumbler into a video (and put the link in the description). Do you use TikTok? Share the tumbler there as well.

9. Keep it Consistent

Post several times per week over the course of your campaign. Try using stories (Facebook) and reels (Instagram) in addition to the more traditional photo post. 
Share a status update. Let your supporters know how much money they've helped to raise through the campaign, and what it means to the animals you care for.

Remember, fundraising is not just about raising money, it's about making a difference and having fun along the way. So, put on your fundraising hat, gather your troops, and get ready to change the world, one dog at a time!